I’m going to make a very bold claim Today I’m going to make the claim that I’m 100% sure that if you understand every single portion of this ultimate guide you could open a Facebook ad agency tomorrow.
So make sure that you understand every single portion of this post and you can go from someone who knows absolutely nothing about Facebook advertising to a Facebook ads expert
We’re going to go over every single thing you Need to basically master Facebook ads from beginning to end.
The same method I’ve used to achieve results such as this using Facebook ads in Nigeria below:
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- 1 STEP #1 The Basics – Facebook Ads in Nigeria Ultimate Guide
- 2 Custom Audience:
- 3 Lookalike Audience:
- 4 Facebook Vocabulary You need to know
- 5 STEP #2 What Type of Ads to Use
- 6 Resources and tools
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STEP #1 The Basics – Facebook Ads in Nigeria Ultimate Guide
So let’s talk about the basics really quick. For those of you who know Facebook ads, you can skip a few minutes ahead if you want. But these are important things that everybody kind of needs to understand so that they can really have the infrastructure to build into the more advanced things.
YOU BUILD FACEBOOK AD CAMPAIGNS IN THREE LEVELS:
Campaign Level – facebook ads in nigeria:
So Facebook, you build ad campaigns in three levels, you
start at the campaign level.
This is where you can actually have multiple ad sets. And each ad set has multiple ads.
So a campaign is kind of the highest level. Within the campaigns, you have ad sets, right ad sets is where you actually do your detailed targeting.
Ad Set Level:
This is where you target and say okay, only show my Facebook ad to somebody who likes Tony Robbins page and also likes, Gary Vaynerchuk or, whatever your target Whether you’re targeting entrepreneurship, or maybe you’re looking at cats.
And then you have the ad, the ad is kind of the lowest level, it’s what the customers on Facebook actually see.
This is where you have your copy you say “today only claim your 50% off coupon for this amazing handbag” or whatever it is you’re selling.
So those are kind of the three overarching tiers of Facebook ads.
Let’s talk about a little bit of Facebook vocabulary, because to people who have never done this before, custom audiences, Lookalikes can be kind of overwhelming.
But really, when you understand it, it’s not that bad.
So custom audiences you can make from pretty much anything, right? You can say, make me a custom audience of everyone who’s viewed my order page, but has not viewed my thank you page.
Make me a custom audience of everyone who’s visited my website, right.
And if you guys aren’t familiar with Facebook ads, you’re kind of thinking to yourself, how do Who’s visited my website?
And that’s a great question. And the answer to that is using the Facebook pixel, which we will talk about in just a few minutes.
The Facebook pixel is where the magic happens, it allows you to retarget, right? And don’t worry if you’re confused.
Now, I will explain every single part of that. So custom audiences are incredibly important.
You can import an email list, right? So let’s say you had 100 people who signed up to your email list, you can create what’s called a custom audience from that email list.
And it’ll say Facebook will say, okay, hey, we have 100 people in this list. And Facebook has an unbelievable amount of data.
Make me a custom audience of everyone who is similar to this person’s email, right? And so when you import a customer email file.
So custom audiences are incredibly important.
So lookalike audiences, you can create, let’s say you have somebody who likes your page, let’s say you create a Facebook fan page for your jewelry store, or if you’re an entrepreneur, and people are liking your own page, right?
Once you have enough people who like your page, you can create what’s called a look alike audience of those people who like your page.
So let’s say I have 1000 people who like my page, you need 100, at least from a country to create what’s called a look alike audience, but the more people you have, the more accurate Facebook is able to create that audience, right.
So let’s say I have 100 people who like my page, all from Nigeria, so Facebook’s gonna look at them and say okay, 90 of them are males, right? 90 of them are between the ages of 19 and 24.
Ninety of them, have this amount Money and this amount of education. So they take all of these different data variable points about these people who like your page, and they give you 2 million people back who share as many data point attributes as possible with the people who have liked your page.
So it’s basically a way of Facebook’s using their algorithm to bring you the most targeted possible audience based on the data points you’ve given them.
So the more people who like your page, the more accurate the lookalike audience is because it’s able to match more and more data points and give you a more and more accurate, actionable look alike audience.
So custom audiences and lookalike, audiences are incredibly important. You can actually create lookalike audiences from custom audiences, which is an advanced feature, and it’s very, very powerful, and we definitely are going to talk about that, too.
Facebook Vocabulary You need to know
So the last Facebook vocabulary that is absolutely necessary to know is what’s called the Facebook pixel.
So the Facebook pixel, it sounds complicated, but please trust me it’s actually not, think about the Facebook pixel as an identifier.
Have you ever been browsing on the internet, you’ve seen, let’s say you’re looking at some camping equipment on like a Jumia.com, konga or Shopify website you just kind of cruising through the cruising through the web.
And then you come on to Facebook, and you’ve seen an ad for what you were just looking at, and your kind of thinking yourself, okay, how the heck is that happening?
How does Facebook, how could they possibly know that I was just browsing that website, the way that they know is called the Facebook pixel.
It’s basically a piece of code that you get from your Facebook ad account that you put, in the background of your website.
So if you want to retarget a person on Facebook using Facebook ads, we know that he’s visited your website.
And so it’s not anything fancy but you using Facebook pixels is absolutely pivotal to mastering Facebook ads, so do not ignore it, right.
So one thing I want to talk about really quick before we get started, I use what’s called business manager. So business manager is basically just a slightly more advanced version of the Facebook Ads Manager.
So the Facebook business manager is important for a couple of reasons. So if you have multiple Facebook pages, you don’t want to have to navigate through, 20 different ad account pages, you want them all kind of in one succinct place.
And you also want to be able to add access. So let’s say you want to hire somebody to help you with Facebook ads or refine your campaigns or build out some new campaigns for you in different countries, or whatever the case may be.
It’s much easier to add somebody in Facebook Business Manager than it is in the normal advert account. So I always recommend anybody who’s serious about Facebook ads to kind of sign up for the business manager and it’s very easy, you just go to business.facebook.com Create Account.
So the last thing I want to talk about really quickly before we actually jump into the actual creation of an ad is the audience section, right? So from business manager, you just come over to audiences, and then all of a sudden, you can create all of these different things, custom audiences, lookalike audiences, and now you guys know what a custom audience is and what a lookalike audience is.
STEP #2 What Type of Ads to Use
So let’s talk about creating a campaign. Right. And so, this kind of looks complicated if you’ve never seen it before, but trust me, most of these you will, 99.9% of Facebook, advertisers will never actually use.
So I’ve been on Facebook ads for years and years and years now. BRAND AWARENESS. I’ve never used that once in my life.
REACH. Again I’ve never used it but I’m sure some people have used it successfully. We are going to focus on the types of campaigns that are actually going to be more applicable to the most number of people, and that is TRAFFIC, ENGAGEMENT AND CONVERSIONS.
Right. So really quickly, obviously app installs, it’s, if you want people to install your app, VIDEO VIEWS, if you want people to view your video, if you’re trying to make a video viral, or you want to bring people into your ecosystem that way, video views is interesting because you can actually retarget people based on how much of the video they watched.
But it doesn’t have to be a video of your audience. To do that. You can create a traffic campaign where you have your advertisement video.
And then if somebody watches 25%, you can create a custom audience of people who watch 25% and create a custom audience of people who watch 50% you can make a custom audience you guessed it up people who watched 75% right.
So the most important ones we’re going to focus on is traffic, engagement and conversion.
You want your ads to have some engagement. You want to have some likes on your ad. You want to have people commenting on it.
Once you’ve kind of gotten people into your ecosystem, once you have people visiting your website, once you have people visiting your add to cart page, your order page, once you have people actually making purchases, then you can use what’s called a CONVERSION CAMPAIGN.
So you tell Facebook, okay, I want to optimize this campaign based on all of your data you have as Facebook, I want to optimize this specific ad campaign to convert for x.
So let’s say you want to create a conversion campaign for people who view your website, you could do that.
You want to make a conversion campaign for people who add to cart, you can do that.
Conversion campaign is definitely the most advanced, but also probably the most important.
As you build more and more pixel data on more and more people who come into your ecosystem, conversion campaigns become more and more profitable, right.
One of the things I always preach is the importance of email lists. So if you can build a following, it’s the most important thing you can possibly do to create, a sustainable business, a long term business.
So we are going to do a traffic campaign. But those are the most important just to summarize, right engagement to build social proof traffic kind of drives that that lookalike traffic, once you have people into your ecosystem, the conversion campaign is really what drives at home and optimizes and uses Facebook’s incredibly accurate and powerful algorithms to bring you the most likely people to buy your product or service.
So Audience Insights is an incredibly powerful tool for Facebook ads, even if you’re not advertising On Facebook, it’s an incredibly powerful tool of seeing people’s interests and demographics, and all types of different information about basically anything in the world.
One last thing that I like to use is a service called Google Trends. So Google Trends is a really cool way. I’m kind of with Audience Insights, where you can tell a lot about where people are searching something.
So placements is basically where your ad is shown, right? So there’s a number of different places you can actually use.
So if you go to Edit placements, you can kind of take a look at all the different ones. If you want to only show it on mobile or desktop, let’s say you have a mobile app, right?
Obviously, you wouldn’t necessarily want to show those advertisements of people on desktop who can’t actually download that app.
But for us, we don’t really care if they’re on mobile or desktop, we can see, based on our results of our campaign, whether or not people are more likely to purchase from mobile and desktop and then we can split test again, right.
So if we take a look at the placements here, we can do Facebook feeds, Instant Articles, in stream videos, right column, right?
We can do Instagram, we can do the audience network, which is shows, as advertisements inside outside Facebook.
We can do messenger as where it’s actually sponsored messages that are actually being sent to people’s inbox.
What I’ve noticed is that the most effective ad campaigns for Facebook are through Facebook feeds.
And so I want to note that for certain types of products, let’s say you have like a boutique fashion line or something like that, Instagram works great.
BUDGET AND SCHEDULE
So budget and schedule I like to usually set up between $10 and $50 a day when you’re first starting.
Everyone always asked me, what should we set our budget out? How long should we run it?
How long should we decide until our budget or until we can say yes, it’s successful or No, it’s not.
So there’s no magical answer here. But I have found in my experience that you can tell a lot about an advertisement from spending $60 right.
Facebook is very, very good at delivering profitable campaigns. All you have to do is set your audience correctly.
And then get some engagement, get some social proof on your ads, right, run your traffic campaigns, get some pixel data and Then run a conversion campaigns and retargeting correctly if you can master those basic things which we are going to discuss and have discussed in detail, you are going to be Okay.
Creating Killer Ads
So now we’re on to the actual ad itself.
So create a quick Facebook page and then This is where we can choose what we want to actually have our ad copy be right whether it’s carousels, single videos slideshows collection.
Videos usually converts the best for me. And it’s very powerful because you can create custom audiences based on view percentages right so if somebody is kind of interested, they watch 25% of your video, maybe you show it to them again through retargeting.
If they’re super interested, they were 75%, but then they got caught up in something whatever they had to leave the computer for a second.
Then you definitely want to make sure that you’re, dumping money into the retargeting campaigns of people who’ve watched 75% of your video because that means that they’re very, very interested.
So a cool little tool that I like to use to actually to actually see other ads is called ad Facebook ads library. Right. So this is a really cool little service.
So it’s important to note here that I like to use these because it’s very difficult to create an ad completely from scratch, right?
So use the Facebook ads library to get inspiration
Resources and tools
So here’s some resources and tools to help you create killer Facebook ads.
- Canva.com: Create high-quality Ads Images
- Facebook Ads Library: Collection of Facebook ads on any Pages
- Facebook Ads Calculator: How Much Should You Spend On Facebook Ads to Hit Your Revenue Targets…
How To Make A Quick ₦250,000 – ₦1,500,000 This Month Partnering With Me.
(And I’ll do most of the work for you – just follow my cut and paste formula)…